THE ART AUDIENCE IS THE WORST AUDIENCE IN THE WORLD. IT’S OVERLY EDUCATED, IT’S CONSERVATIVE, IT’S OUT TO CRITICIZE NOT TO UNDERSTAND, AND IT NEVER HAS ANY FUN. WHY SHOULD I SPEND MY TIME PLAYING TO THAT AUDIENCE?
In 1962 the Dutch Fluxus artist, Wim T. Schippers, emptied a bottle of Green Spot lemonade in the sea. The beach was filled with press, filming this small gesture. He managed to make it an international news item.